![]() Imagine Canada’s Sector Monitor survey was conducted online by Imagine Canada between November 3rd and December 4th. A sample of this size has a confidence interval of ± 2.7 per cent. 1,252 Canadian residents aged 18 years and over were interviewed. The Holiday Giving in Canada survey was conducted online by Ignite-Lab from December 1 to December 5, 2020. It is vital to the well-being of Canadians that social good organizations have the ability to continue to provide these essential services.” Methodology Much also depends on continuing government support. “This will largely depend on support from individual Canadians over the holidays and in the coming months. “The big question facing charities this holiday season is whether they will have capacity to meet spiking demand caused by the pandemic,” says MacDonald. And 22 per cent of charities report their efforts to advance online fundraising have resulted in increased donations. Seventy-nine percent of organizations have increased innovative practices or experimentation to reach more people and carry out their mission. The Sector Monitor Survey shows that charities continue to work hard to adapt with new approaches to fundraising and service delivery. ![]() The survey also found that half of Canadians believe the federal government needs to step up and provide more support for charities hit hard by the pandemic. Half of those surveyed (49 per cent) showed a strong preference for charities that accept online donations. The holiday giving intention survey also reveals the pandemic has caused a fundamental shift in how Canadians donate to charities. Fifty-one per cent of charities report their ability to maintain an appropriate work/life balance for staff and avoid burnout is decreasing. ![]() Increased demand is adding pressure on the social good sector, which is showing signs of fatigue.
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